The Complete Guide to Trail Hero 2026
From September 28 through October 3, 2026, thousands of off-road enthusiasts will head to Hurricane, Utah, for the 11th Annual Monster Energy Trail Hero. What started as a trail riding event has grown into one of the country's largest off-road gatherings, bringing together guided trail rides, rock crawling competitions, live music, a large vendor show, and a community that's passionate about protecting access to public lands.
Trail Hero offers something for nearly every type of off-roader. Whether you drive a stock 4x4, a heavily modified rock crawler, or a side-by-side, you'll find guided trails, competitions, and activities for every experience level. Alongside the off-road action, the event also supports veterans, special-needs trail rides, land-use advocacy, and charitable programs that have become a core part of Trail Hero's identity.
Whether you're planning your first trip or returning for another year, this guide covers everything you need to know before heading to Southern Utah. We'll walk through registration, trail ratings, camping and lodging, the event schedule, vehicle preparation, and tips to help you make the most of Trail Hero 2026.
What You’ll Find in This Guide
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What Is Trail Hero?
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When & Where Is Trail Hero 2026?
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What to Expect at Trail Hero
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Trail Hero 2026 Schedule
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Registration Information
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Vehicle Requirements & Trail Ratings
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First-Time Attendee Tips
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What to Pack for Trail Hero
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Camping & Lodging Options
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Food & Local Attractions
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Charity & Community Programs
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Trail Hero Music Fest & Vendor Show
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Frequently Asked Questions
What Is Trail Hero?

Trail Hero is a week-long off-road event held each fall in Southern Utah that brings together guided trail rides, rock crawling competitions, live entertainment, industry vendors, and thousands of off-road enthusiasts from across the country. Set against the red rock landscape surrounding Sand Hollow, it's become one of the largest annual gatherings for Jeep, Bronco, specialty builds, UTV, and 4x4 owners looking to experience some of the most well-known trails in the country.
What separates Trail Hero from many other off-road events is its commitment to giving back. In addition to the trail rides and competitions, the event partners with organizations that support veterans, people with disabilities, and public land access. Programs such as Hero For A Day, 4 Wheel to Heal, and partnerships with land-use advocacy organizations help raise awareness and support opportunities for more people to experience public lands through responsible motorized recreation.
Whether you're attending to tackle legendary trails, learn from experienced drivers, explore the vendor show, or simply spend a week with the off-road community, Trail Hero offers far more than trail rides alone. It's an event built around great wheeling, strong community involvement, and preserving access to the places that make off-roading possible.
When & Where Is Trail Hero 2026?

The 11th Annual Monster Energy Trail Hero takes place September 28 through October 3, 2026, in Hurricane, Utah. The event is centered around Sand Hollow State Park, one of the country's premier off-road destinations, with many event activities hosted at the Washington County Fairgrounds. Together, these locations provide the perfect setting for a week of guided trail rides, competitions, vendor exhibits, live entertainment, and community events.
Sand Hollow State Park spans more than 20,000 acres of diverse terrain, including sand dunes, technical sandstone rock, scenic desert trails, and routes suited for every skill level. Whether you're bringing a stock 4x4, a purpose-built crawler, or a UTV, the park offers an incredible variety of terrain that has made it one of the most recognizable off-road destinations in the country.
Just minutes from the trails, the city of Hurricane serves as the event's basecamp. Visitors will find hotels, RV parks, campgrounds, restaurants, grocery stores, fuel stations, and off-road services throughout the area. If you're planning to extend your trip, Hurricane is also conveniently located near destinations like Zion National Park and Snow Canyon State Park.
The Washington County Fairgrounds once again serves as Trail Hero's primary event hub for 2026. Camping, the vendor show, live entertainment, and many of the week's activities take place there, making it a convenient gathering point before and after each day's trail adventures.
What to Expect at Trail Hero

Trail Hero offers much more than guided trail rides. Throughout the week, attendees can explore some of Southern Utah's most iconic off-road trails, watch professional rock sports competitions, browse one of the largest off-road vendor shows in the country, enjoy live music, and participate in charitable events that support veterans, public land access, and the off-road community. Whether you're registered to hit the trails or simply visiting for the weekend, there's something happening every day.
Here's a quick look at what you can expect throughout the week:
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Guided Trail Rides: Choose from a wide variety of guided trails ranging from beginner-friendly scenic routes to some of the most challenging rock crawling obstacles in Sand Hollow.
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Rock Sports & Competitions: Watch many of the sport's top drivers compete in events like the Trail Breaker Finals, Roxxzilla SXS Shootout, W.E.ROCK Rock Crawl, Rampage Rally, and other featured competitions throughout the week.
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Trail Hero Music Fest: Enjoy three nights of live music under the Southern Utah sky at the Washington County Fairgrounds.
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Vendor Show: Browse more than 230 off-road vendors, check out the latest products, meet industry leaders, and take advantage of show-only specials, giveaways, and raffles.
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Community & Charity Events: From veterans trail rides and special-needs programs to charity fundraisers and land-use advocacy, giving back has always been a core part of the Trail Hero experience.
No matter how you choose to experience Trail Hero, the event offers a full schedule from morning until late evening. Between trail rides, competitions, community events, and live entertainment, it's easy to fill every day with something memorable.
Trail Hero 2026 Schedule

Trail Hero 2026 runs from Monday, September 28, through Saturday, October 3, with camping move-in beginning Sunday, September 27 at the Washington County Fairgrounds. Each day features a different mix of guided trail rides, competitions, community events, vendor activities, and evening entertainment, giving attendees plenty to see and do throughout the week.
Here's a general overview of what to expect:
|
Day |
Highlights |
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Sunday, Sept. 27 |
Camping move-in begins, vendor setup, play scavenger hunt activities. |
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Monday, Sept. 28 |
Charity golf tournament, vendor move-in, camping, and the official Trail Hero Kick-Off Party. |
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Tuesday, Sept. 29 |
Guided trail rides begin along with educational classes and community events. |
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Wednesday, Sept. 30 |
Guided trails continue with additional trail rides, activities, and evening events. |
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Thursday, Oct. 1 |
Guided trails, Veterans Trail Ride, Roxxzilla SXS Shootout, vendor show opens, Music Fest begins, and night trail rides. |
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Friday, Oct. 2 |
Guided trails, W.E.ROCK Rock Crawl, vendor show, Music Fest, and additional night runs. |
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Saturday, Oct. 3 |
Final guided trails, SuperATV Rampage Rally, vendor show, Music Fest, awards, and closing activities. |
Because activities, locations, and start times may change, we recommend checking the official Trail Hero schedule before arriving or throughout the week. The event organizers regularly update the schedule with the latest information, making it the best resource for planning each day.
**View the Official 2026 Trail Hero Schedule**
Trail Hero Registration
Trail Hero offers both early online registration and on-site registration, but registering early is the best way to secure your preferred trails. Many guided trail rides have participant limits, and popular routes can fill well before the event begins.
For Trail Hero 2026, online Early Bird Registration runs from May 1 through September 15, 2026, with guided trail registrations priced at $50 per vehicle, per trail. After online registration closes, participants can still register on-site during the event for $70 per vehicle, per trail, subject to trail availability.
All trail participants—including those who register online—must complete on-site check-in before heading out on the trails. During check-in, participants sign event waivers, receive their trail passes, and confirm their registration details. On-site registration and check-in are available during the Monday Kick-Off Party and each morning throughout the event.
One important detail for 2026 is that Trail Hero registration does not include admission to Sand Hollow State Park. If your trail or activities require entering the park, you'll need to purchase a separate state park entrance pass. Be sure to factor this into your trip planning.
Because trail availability, registration policies, and event details may change, we recommend visiting the official Trail Hero registration page for the most up-to-date information before registering.
Planning Tip: If there's a specific trail you don't want to miss, register as early as possible. Some of the most popular trails reach capacity before the event begins.
Vehicle Requirements & Trail Ratings

One of the things that makes Trail Hero unique is the variety of trails available. Whether you're driving a stock 4x4, a modified Jeep or Bronco, a dedicated rock crawler, or a UTV, there's a trail designed to match your vehicle and experience level.
Trail Hero follows Southern Utah's established 1–10 trail rating system, where 1–3 are beginner trails, 4 is beginner to low intermediate, 5–6 are intermediate, and 7 or higher are considered advanced to expert-level trails.
Here's a general overview of what you can expect at each difficulty level.
Beginner Trails (Ratings 1–3)
These trails are ideal for first-time visitors or anyone looking to enjoy Southern Utah's scenery without tackling major obstacles. Most stock or lightly modified 4x4s equipped with factory off-road packages and 29–31-inch tires are more than capable. Expect scenic drives, mild rock features, and a relaxed pace.
Examples: Toquerville Falls (2), Dinosaur Tracks (3), Honeymoon Trail (3)
Beginner / Low Intermediate (Rating 4)
Rating 4 trails introduce larger obstacles and more technical terrain while remaining approachable for many off-road enthusiasts. A lightly modified vehicle with quality all-terrain tires is recommended, and recovery gear is always a smart idea. These trails are an excellent next step for drivers looking to build confidence on the rocks.
Examples: Babylon (4), West Rim Lite (4), Razzle Dazzle (4)
Intermediate Trails (Ratings 5–6)
Intermediate trails require a more capable vehicle and increased driver experience. Expect steeper climbs, larger ledges, and more technical rock crawling. Vehicles equipped with 33–35-inch tires, recovery gear, and at least one locking differential are well suited for these routes.
Examples: Nephi Twist (5), Sampsonite (5), Plan B (6), Slip Lock Gulch (6), West Rim (6)
Advanced / Expert Trails (Ratings 7–10)
These trails are intended for experienced off-roaders and heavily modified vehicles. Front and rear lockers, 37-inch or larger tires, skid plates, rock sliders, and a winch are highly recommended. Expect significant rock obstacles, technical climbs, and situations where careful spotting and precise tire placement are essential. Body damage is always a possibility on these trails.
Examples: Double Sammy (7), RazorBack (7), John's Trail (7), The Ledges (8), The Maze (8)
Trail Rating Quick Reference
|
Trail Rating |
Official Difficulty |
Typical Vehicle |
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1–3 |
Beginner |
Stock or lightly modified 4x4 |
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4 |
Beginner / Low Intermediate |
Lightly modified 4x4 with quality all-terrain tires |
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5–6 |
Intermediate |
Modified 4x4 with larger tires, recovery gear, and at least one locker |
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7–10 |
Advanced / Expert |
Heavily modified 4x4 with front and rear lockers, armor, and recovery equipment |
Guided Trail Rides
Every guided trail ride is led by experienced trail leaders who know the terrain and help keep groups moving safely throughout the day. Many rides also include additional spotters and recovery support when needed, making Trail Hero an excellent opportunity for both experienced drivers and those looking to build confidence on more challenging terrain.
While every driver is ultimately responsible for their own vehicle, the guided format creates a supportive environment where participants can learn from experienced wheelers, improve their skills, and tackle obstacles they might not attempt on their own.
Planning Tip: If you're attending Trail Hero for the first time, consider signing up for a trail that's one difficulty level below what you think your vehicle can comfortably handle. You'll have more time to enjoy the scenery, build confidence behind the wheel, and learn from your trail leader while still having an incredible off-road experience.
First Time Attendee Tips

If this is your first Trail Hero, you're in for an unforgettable week. Sand Hollow offers some of the best rock crawling in the country, but it's also unlike many other off-road destinations. A little preparation before you arrive can help you spend more time enjoying the trails and less time solving unexpected problems.
Register Early
Popular guided trails often reach capacity before the event begins. If there's a specific trail you've been looking forward to, don't wait until you arrive to register. Early registration gives you the best chance of securing your preferred trail rides.
Choose the Right Trail
One of the biggest mistakes first-time attendees make is signing up for a trail that's beyond their experience level. Trail Hero offers everything from scenic beginner trails to world-famous rock crawling routes, so there's no pressure to tackle the toughest obstacles.
If you're unsure, choose a trail that's one difficulty level below what you think your vehicle can handle. You'll build confidence, enjoy the scenery, and still experience everything that makes Sand Hollow special.
Inspect Your Vehicle Before the Event
A quick inspection before leaving home can prevent trail-side breakdowns. Check your tires for damage and proper tread, inspect suspension and steering components, verify fluid levels, and make sure your recovery points are secure.
It's also a good idea to torque your lug nuts, inspect your battery connections, and address any maintenance items before making the trip.
Bring Recovery Gear
Even on easier trails, recovery equipment is always a good idea. At a minimum, consider bringing:
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Recovery strap
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Soft shackles or D-ring shackles
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Tire pressure gauge
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Air compressor
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Basic hand tools
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Spare tire in good condition
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First aid kit
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Plenty of drinking water
You may never need everything on this list, but it's always better to be prepared.
Expect Changing Weather
Southern Utah weather can change quickly. Mornings may be cool, afternoons can become hot, and sudden rainstorms occasionally create slick rock conditions. Dress in layers, wear sturdy footwear, and bring sun protection for long days on the trail.
Fuel Up Before Your Trail Ride
Many guided trail rides last several hours, and fuel stops aren't available once you're on the trail. Fill your gas tank before your driver's meeting and consider carrying extra fuel if your vehicle has limited range and your trail leader recommends it.
Arrive With Time to Spare
Check-in, driver's meetings, and trail staging all happen on a schedule. Arriving early gives you time to ask questions, meet your trail leader, air down your tires, and prepare your vehicle without feeling rushed.
Don't Skip the Vendor Show
Even if you're not planning to buy parts, the vendor show is worth visiting. It's a great opportunity to see the latest off-road products, meet manufacturers, ask technical questions, and discover upgrades you may not have considered before.
Have Fun and Respect the Trails
Trail Hero brings together thousands of off-road enthusiasts who share a passion for responsible recreation. Respect other drivers, follow your trail leader's instructions, stay on designated routes, and help preserve Southern Utah's incredible trail system for future events.
What to Pack for Trail Hero
Preparing your vehicle is only part of getting ready for Trail Hero. Packing the right gear can make your week safer, more comfortable, and far more enjoyable. Whether you're planning to spend every day on the trails or simply enjoy the vendor show and evening events, here's a checklist to help you get ready.
Vehicle Essentials
Before leaving home, make sure your vehicle is in good mechanical condition and ready for several days of off-roading.
Recommended items:
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Full-size spare tire
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Tire repair kit
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Tire pressure gauge
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Portable air compressor
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Recovery strap
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Soft shackles or D-ring shackles
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Basic hand tools
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Jack suitable for off-road use
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Flashlight or headlamp
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Extra engine fluids (oil, coolant, brake fluid, power steering fluid)
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Jumper cables or jump starter
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Fire extinguisher
Recovery & Safety Equipment
Even if you're joining guided trail rides, it's always a good idea to be prepared for unexpected situations.
Recommended items:
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First aid kit
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Work gloves
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Emergency blanket
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Multi-tool or utility knife
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Tow strap
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Portable battery pack for phones
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GMRS or handheld radio (if recommended for your trail group)
Clothing & Personal Gear
You'll likely experience cool mornings, warm afternoons, and plenty of sun throughout the day.
Recommended items:
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Comfortable trail shoes or hiking boots
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Hat
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Sunglasses
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Sunscreen
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Lightweight jacket or hoodie
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Extra change of clothes
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Rain jacket (just in case)
Food & Hydration
Many trail rides last several hours, so bring enough food and water for the entire day.
Recommended items:
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Reusable water bottles or hydration pack
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Snacks
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Lunch
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Electrolyte drinks
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Cooler
Camping Essentials
If you're camping at the Washington County Fairgrounds, don't forget the basics.
Recommended items:
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Tent or RV
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Sleeping bag and pillow
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Camping chairs
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Lantern
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Portable power station or battery pack
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Phone chargers
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Toiletries
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Towel
Camera & Electronics
Trail Hero offers incredible scenery and unforgettable moments you'll want to capture.
Recommended items:
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Camera or smartphone
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Extra batteries
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Charging cables
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Memory cards
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Action camera (optional)
Don't Forget These
Before heading out each morning, make sure you have:
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Driver's license
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Vehicle registration
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Proof of insurance
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Trail registration information
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State Park pass (if applicable)
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Wallet and payment method
Packing Tip: You don't need to bring every off-road accessory you own, but arriving prepared will make your Trail Hero experience much more enjoyable. Focus on vehicle reliability, recovery gear, plenty of water, and the personal items you'll use throughout the day. A little planning before the event goes a long way once you're out on the trails.
Camping & Lodging Options
Where you stay during Trail Hero can have a big impact on your overall experience. Whether you want to camp in the middle of the action, relax in a nearby hotel, or enjoy the flexibility of dispersed camping, Southern Utah offers accommodations for every type of attendee.
One thing is certain: book early. Trail Hero attracts thousands of off-road enthusiasts each year, and hotels, campgrounds, and RV parks in Hurricane and St. George often fill months before the event.
Official Trail Hero Camping
The Washington County Fairgrounds serves as Trail Hero's official event headquarters and campground. Staying on-site puts you within walking distance of the vendor show, evening entertainment, and many event activities, making it one of the most convenient options available.
Camping options typically include:
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Primitive tent camping
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Individual campsites
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RV sites with 30-amp and 50-amp electrical hookups
Most camping reservations cover the full event week, allowing you to settle in before activities begin and avoid moving between locations during the event.
Note: Camping at Sand Hollow State Park is not part of the official Trail Hero event. If you choose to camp there, reservations must be made directly through Utah State Parks.
Hotels & Vacation Rentals
If you prefer a comfortable bed and easy access to restaurants and other amenities, Hurricane and nearby St. George offer a wide variety of hotels, vacation rentals, and resorts.
Popular lodging options include:
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Sand Hollow Resort
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Wingate by Wyndham Hurricane
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Best Western Plus Zion West Hotel
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Airbnb and Vrbo vacation rentals
If you're bringing a trailer, be sure to confirm parking accommodations before booking, as not every property has room for tow vehicles and trailers.
RV Parks
Several RV parks in the Hurricane area offer full hookups and additional amenities for visitors traveling with motorhomes or campers.
Popular choices include:
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Zion Utah Jellystone Park
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Settlers Junction RV Park
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Sand Hollow Resort RV accommodations
Many parks offer amenities such as Wi-Fi, showers, laundry facilities, swimming pools, and pull-through sites, making them a great option for longer stays.
Dispersed Camping
For those looking for a more rugged experience, dispersed camping on nearby Bureau of Land Management (BLM) land is another option. These areas typically do not offer services, so you'll need to bring your own water, food, power, and waste disposal supplies.
Always camp responsibly by following posted regulations, respecting protected land, and practicing Leave No Trace principles.
Which Option Is Right for You?
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If you want... |
Consider... |
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The full Trail Hero experience |
Washington County Fairgrounds camping |
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Hotel amenities and restaurants nearby |
Hotels in Hurricane or St. George |
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Full RV hookups and campground amenities |
Local RV parks |
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The lowest-cost option and maximum flexibility |
Dispersed camping on BLM land |
Planning Tip: If this is your first Trail Hero, staying at the Washington County Fairgrounds is hard to beat. You'll be close to the vendor show, evening events, and many fellow attendees, making it easy to meet people, ask questions, and fully experience everything the event has to offer.
Food & Local Attractions

After a full day on the trails, you'll have plenty of opportunities to refuel and explore everything Southern Utah has to offer. Hurricane and nearby St. George are home to a wide variety of restaurants, while the surrounding area features some of the most recognizable landscapes in the Southwest. If you're traveling a long distance for Trail Hero, consider extending your stay to experience more than just the event.
Local Restaurants
Whether you're grabbing breakfast before a trail ride or looking for a hearty dinner afterward, you'll find plenty of excellent dining options nearby.
Some popular Hurricane favorites include:
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Lonny Boy's BBQ – A favorite among many Trail Hero attendees, known for generous portions of smoked barbecue.
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Main Street Café – A locally owned restaurant serving breakfast, lunch, and classic comfort food.
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Triple TJ's Café – Popular for burgers, sandwiches, and hearty home-style meals.
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Lupita's Mexican Food – A great stop for tacos, burritos, enchiladas, and other Mexican favorites.
If you're looking for something quick, Hurricane and St. George also offer a variety of familiar national restaurant chains.
Explore Southern Utah
Trail Hero takes place in one of the most scenic regions in the United States. If you have extra time before or after the event, there are several incredible destinations worth adding to your itinerary.
|
Attraction |
Approximate Drive from Hurricane |
Best For |
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Zion National Park |
35 minutes |
Hiking, sightseeing, photography |
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Snow Canyon State Park |
35 minutes |
Scenic drives, hiking, red rock landscapes |
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Sand Hollow Reservoir |
10 minutes |
Boating, paddleboarding, swimming |
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Quail Creek Reservoir |
15 minutes |
Fishing, kayaking, relaxing |
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Grand Canyon North Rim |
About 2 hours |
Full-day sightseeing adventure |
Zion National Park
Located just outside Hurricane, Zion National Park is one of the most visited national parks in the country. Towering sandstone cliffs, scenic overlooks, and world-famous hiking trails make it an excellent addition to any Trail Hero trip.
Snow Canyon State Park
Often overlooked by visitors, Snow Canyon State Park offers spectacular red rock scenery, lava flows, hiking trails, and scenic drives without the crowds found at larger national parks.
Sand Hollow & Quail Creek Reservoirs
Need a break from the trails? Sand Hollow Reservoir and Quail Creek Reservoir are both nearby and offer opportunities for boating, fishing, paddleboarding, swimming, and simply relaxing after a day of off-roading.
Grand Canyon North Rim
If your schedule allows, the North Rim of Grand Canyon National Park is roughly a two-hour drive from Hurricane. With fewer crowds than the South Rim and breathtaking canyon views, it makes for an unforgettable day trip.
Guided Outdoor Adventures
Several local outfitters also offer guided Jeep tours, helicopter tours, UTV rentals, and other outdoor experiences, providing another great way to experience Southern Utah if you're taking a day off from Trail Hero.
Planning Tip: Many Trail Hero attendees travel hundreds—or even thousands—of miles to attend the event. If your schedule allows, consider arriving a day early or staying an extra day to experience some of Southern Utah's world-class parks and outdoor recreation. It's an easy way to get even more out of your trip.
Charity & Community Programs
Trail Hero is known for world-class rock crawling, but what truly sets the event apart is its commitment to giving back. Throughout the week, volunteers, drivers, sponsors, and attendees come together to support veterans, individuals with disabilities, trail conservation, and organizations that strengthen the off-road community.
Whether you donate your time, your vehicle, or simply contribute financially, every act helps make Trail Hero more than just another off-road event.
Special Needs Access Days
One of the most inspiring parts of Trail Hero is the Special Needs Access Days program. Volunteer drivers donate passenger seats in their vehicles, giving individuals with physical and developmental disabilities the opportunity to experience Southern Utah's incredible trails.
For many participants, it's an experience that would otherwise be difficult—or impossible—to enjoy. It's a reminder that off-roading is about creating opportunities and sharing adventures with others.
Veterans Access Days
Trail Hero also honors military veterans by providing guided trail rides designed to bring veterans together for a day of camaraderie and adventure. These rides offer participants the chance to experience the beauty of Southern Utah while connecting with fellow veterans and members of the off-road community.
It's one of the event's many ways of recognizing those who have served while creating lasting memories on the trail.
Volunteer Opportunities
Trail Hero depends on hundreds of volunteers to help the event run smoothly. Volunteers assist with trail leadership, spotting, recoveries, event logistics, registration, and a variety of community programs throughout the week.
If you're looking for a meaningful way to give back to the off-road community, volunteering is one of the best ways to get involved.
Supporting the Off-Road Community
Trail Hero also partners with organizations that help preserve public land access, support veterans, and expand opportunities for people to enjoy off-roading. Financial donations and sponsorships help fund these programs while supporting the long-term future of responsible recreation.
Ways You Can Help
Even small contributions can make a meaningful difference.
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Volunteer during the event
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Donate a passenger seat for an access ride
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Support participating charities and fundraising efforts
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Respect the trails and practice responsible off-roading
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Encourage others to get involved in the off-road community
Community Spotlight: One of the reasons Trail Hero has earned such a strong reputation isn't just the incredible trails—it's the people. From volunteers and trail leaders to sponsors and attendees, the event is built around a shared passion for off-roading and a commitment to helping others experience it as well.
Trail Hero Music Fest & Vendor Show

The trails may be the main attraction during the day, but the fun doesn't stop when the sun goes down. Each evening, Trail Hero shifts to the Washington County Fairgrounds, where attendees can enjoy live music, browse hundreds of off-road vendors, and spend time with fellow enthusiasts long after the trail rides have ended.
Whether you're shopping for upgrades, listening to live music, or simply relaxing after a full day of wheeling, the fairgrounds become the social hub of Trail Hero.
Trail Hero Music Fest
The Trail Hero Music Fest takes place Thursday through Saturday evening and features a mix of country and rock artists performing at the Washington County Fairgrounds. The festival has become one of the event's signature attractions, bringing together off-road enthusiasts, families, and music fans for three nights of live entertainment.
Ticket options typically include General Admission and VIP packages, while children under 12 and veterans receive free admission during the festival. Since ticket packages and entertainment lineups change each year, it's best to check the official Trail Hero Music Fest website for the latest information.
Vendor Show
One of the biggest highlights of Trail Hero is the free Vendor Expo, where you'll find more than 230 off-road vendors showcasing the latest products, accessories, and vehicle builds. From suspension systems and recovery gear to lighting, wheels, tires, apparel, and accessories, it's one of the largest off-road vendor events in the region.
Many exhibitors offer:
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Event-only discounts
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Product demonstrations
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New product launches
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Giveaways and raffles
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Opportunities to meet manufacturers and industry experts
Even if you're not planning to buy anything, the vendor show is an excellent place to compare products, ask technical questions, and discover new brands.
More Than Just Shopping
Throughout the vendor show, attendees can also enjoy food vendors, community activities, giveaways, and evening entertainment. It's a great opportunity to reconnect with friends made on the trail, meet industry professionals, and experience another side of the off-road community beyond rock crawling.
Music Fest & Vendor Show at a Glance
|
Feature |
Details |
|
Location |
Washington County Fairgrounds, Hurricane, Utah |
|
Vendor Show |
Free admission |
|
Number of Vendors |
230+ off-road vendors |
|
Music Festival |
Thursday–Saturday evenings. Ticket required. |
|
Entertainment |
Live country and rock music |
|
Family Friendly |
Kids 12 and under admitted free to the Music Fest |
|
Veteran Admission |
Free admission for veterans during the Music Fest |
Planning Tip: Try to spend at least one evening exploring the vendor show. Even if you're not shopping for parts, it's one of the best opportunities to see new products, talk directly with manufacturers, and meet other off-road enthusiasts from across the country.
Conclusion
Trail Hero has earned its reputation as one of the premier off-road events in the United States. With world-class trails, experienced trail leaders, exciting competitions, a massive vendor show, live entertainment, and a strong commitment to giving back, it offers far more than just a week of wheeling.
Whether you're attending for the first time or making your annual trip back to Sand Hollow, a little preparation goes a long way. Register early, choose trails that match your experience level, inspect your vehicle before leaving home, and pack the gear you'll need for long days on the trail. Doing so will help you spend less time worrying about logistics and more time enjoying everything the event has to offer.
Most importantly, take time to appreciate what makes Trail Hero unique. Beyond the incredible terrain, it's the people, the shared passion for off-roading, and the commitment to preserving access to public lands that continue to make this event special year after year.
We hope this guide has helped you prepare for Trail Hero 2026. Have an incredible trip, wheel responsibly, and enjoy everything Southern Utah has to offer.
Frequently Asked Questions
When is Trail Hero 2026?
Trail Hero 2026 takes place September 28 through October 3, 2026, with camping move-in beginning on September 27 at the Washington County Fairgrounds.
Where is Trail Hero held?
Trail Hero is based in Hurricane, Utah, with guided trail rides taking place throughout Sand Hollow State Park. Many of the week's activities—including camping, the vendor show, and the Music Fest—are held at the Washington County Fairgrounds.
Do I need to register before attending?
If you plan to participate in guided trail rides, registering early is highly recommended. Many of the most popular trails have limited capacity and can fill before the event begins. Visitors attending only the vendor show or other public activities should check the official Trail Hero website for current admission requirements.
Can I attend Trail Hero with a stock 4x4?
Yes. Trail Hero offers a variety of beginner-friendly trails that are suitable for many stock or lightly modified four-wheel-drive vehicles. Choosing trails that match your vehicle's capabilities and your experience level is the best way to enjoy the event safely.
Do I need lockers or a heavily modified vehicle?
No. While advanced trails often require larger tires, lockers, and additional armor, many guided trails are designed for stock or lightly modified vehicles. Trail Hero offers routes for a wide range of vehicles and skill levels.
Are UTVs allowed at Trail Hero?
Yes. Trail Hero includes guided rides and activities for side-by-sides (UTVs), along with dedicated competitions and events throughout the week. Be sure to review the official registration information for current vehicle requirements.
Is Trail Hero family friendly?
Absolutely. Trail Hero welcomes families, and many attendees bring children to enjoy the vendor show, live music, community events, and scenic trail rides. The event offers activities beyond off-roading, making it enjoyable even for those who aren't driving.
What should I bring to Trail Hero?
At a minimum, bring plenty of drinking water, recovery gear, a portable air compressor, a tire pressure gauge, basic hand tools, a first aid kit, sunscreen, and weather-appropriate clothing. If you're camping, don't forget your camping equipment and personal essentials.
Can I camp at Trail Hero?
Yes. Official camping is available at the Washington County Fairgrounds during the event. Additional lodging options include nearby hotels, RV parks, vacation rentals, and dispersed camping on BLM land.
Is the vendor show open to the public?
Yes. The Trail Hero Vendor Expo is typically free to attend and features more than 230 off-road companies showcasing new products, demonstrations, giveaways, and event specials.
Do I need a Sand Hollow State Park pass?
Yes. Trail Hero registration does not include admission to Sand Hollow State Park. If your activities require entering the park, you'll need to purchase a separate Utah State Park entrance pass.
Where can I find the latest Trail Hero schedule?
Because schedules, trail availability, entertainment lineups, and registration details can change, the official Trail Hero website is the best source for the most current event information before and during the event.
Source: Trail Hero Official Website
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